Churchill Downs Racetrack Selects VenueNext to Build Its First Mobile Guest App to Connects Fans to Venue Amenities Via Their Smartphones

E15

and VenueNext will continue working together on the app post-event to

ensure it enhances the fan experience year-round at the Churchill Downs

Racetrack for all events held there.

The $2 million Kentucky Derby takes place on the first Saturday in May

at historic Churchill Downs in Louisville, Kentucky. Starting on Opening Night of

its 2016 Spring Meet on April 30th, 2016 at Churchill Downs,

guests can download the new Churchill Downs Racetrack mobile app to

provide convenient mobile access to many of the racetrack’s services. Also known as the

“The Run for the Roses,” “The Most Exciting Two Minutes in Sports” and

“America’s Race,” the Kentucky Derby is the most attended horse race in

the nation, with more than 170,000 attendees in 2015.

. Located in Louisville, the flagship

racetrack of Churchill Downs Incorporated (NASDAQ: CHDN)

offers year-round simulcast wagering. Additionally,

VenueNext is integrating the iOS version of the new Churchill Downs

Racetrack app with the Kentucky Derby betting partner Twinspires.com

mobile app, to make it easy to navigate between mobile betting and

racetrack services.

About VenueNext

E15 brings together professionals from the fields of

economics, mathematics, statistics, accounting and finance, psychology

and behavioral science, and computer science who have experience working

with some of the strongest brands and many of the largest companies in

the world. Headquartered in Chicago, E15 operates a

network of national branches with offices in Dallas, Los Angeles and New

York City. Its recent modernization

projects include construction of premium luxury seating with integrated

simulcast areas, the installation of permanent lights to operate night

racing and the creation of The Big Board — the world’s largest 4k video

screen.

Churchill Downs will use VenueNext’s technology platform, which ties

isolated systems together, to connect fans to the racetrack’s services

and amenities. “We look forward to gaining new insights into our fans’

preferences so that we can continue to improve their experience by

leveraging the decision-making benefits of VenueNext’s content

management system.”

Churchill Downs’ free mobile app is now live in the iTunes App Store

and the Google Play Store

in time for this year’s Spring Meet on April 30, 2016 and Longines

Kentucky Oaks and the Kentucky Derby on May 6 and May 7. About E15

About the Kentucky Derby

“After great success at deploying our technology at Super Bowl 50, we

are excited for the challenge to scale our platform to accommodate even

larger venues like Churchill Downs Racetrack,” said John Paul, CEO and

founder at VenueNext. www.ChurchillDowns.com

“Churchill Downs is excited to work with VenueNext and enhance our

guests’ experience by making it easy for them to connect to the services

the racetrack offers,” said Ryan Jordan, General Manager of Churchill

Downs.

The app will allow guests to buy, manage and scan mobile tickets; order

food and drinks for select in-seat delivery or express pick-up; view

horse profiles and behind-the-scenes video content; and offer routes to

locations throughout the racetrack.

Churchill Downs has a legacy of using modern technology to improve the

experience of fans since its inception in 1875. The platform will also leverage E15, Churchill

Downs’ analytics partner, to provide the racetrack the ability to make

real-time, data-driven decisions during an event. VenueNext’s platform unifies

the venue infrastructure ecosystem, giving venue owners access to an

entirely new suite of sophisticated software tools and services that

enhance business performance. Churchill Downs will conduct the

142nd running of the Kentucky Derby Presented by Yum! Brands on May 7,

2016. Founded in 2013, VenueNext is backed by

Aurum Partners LLC and other funds affiliated with the owners of the San

Francisco 49ers, Causeway Media Partners, Live Nation Entertainment,

Twitter Ventures and Aruba Networks. VenueNext was named one of the

top ten most innovative companies in sports by Fast Company in 2015 and

the recipient of a 2015 Edison Award for Innovation. “We look forward to delighting the over one

hundred thousand guests who will attend this year’s Kentucky Derby with

an all-new mobile experience that delivers unprecedented convenience to

all the services the venue offers.”

SANTA CLARA, Calif. VenueNext also develops context-aware

smartphone apps that for the first time seamlessly connect guests with

everything a venue has to offer. VenueNext has offices in San

Francisco, Silicon Valley and New York. Please visit www.venuenext.com

to learn more.

Churchill Downs, the world’s most legendary racetrack, has conducted

Thoroughbred racing and presented America’s greatest race, the Kentucky

Derby, continuously since 1875. & LOUISVILLE, Ky.–(BUSINESS WIRE)–Churchill

Downs Racetrack, today announced an agreement with VenueNext

to implement its technology platform for the start of Churchill Downs’

2016 Spring Meet, which includes the 142nd running of the

Kentucky Derby Presented by Yum! Brands. Inaugurated in

1875, the legendary 1 1/4-mile race for three-year-olds is the oldest

continuously held major sporting event in North America and the first

leg of horse racing’s challenging Triple Crown series. For more information, visit us at www.E15group.com

About Churchill Downs Racetrack

VenueNext is a technology company on a mission to transform the way

people around the world experience venues

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