Sunderland AFC Announce Asian Betting Partnership with

was born on 1st of November 2010. Within a short period, had

harnessed social media techniques letting its customers interact with

each other to develop a fun product offering specifically designed for

the Asian market. This echoes our commitment to

partnering with top line international brands and we are delighted with

the partnership.”

. This partnership brings together one of

Asia’s top online gaming companies and one of the biggest clubs in

English football.

The initial two year deal will offer Black Cats supporters across Asia a

range of online activities including football betting on games in the

Barclays Premier League in a deal with one of the continent’s largest

online gaming companies.

Issued by Sunderland Association Football Club


LONDON–(BUSINESS WIRE)–Sunderland Association Football Club has announced as the

club’s official Asian betting and gaming partner.

Mike Chong, Asia Pacific Strategy Director for,

added: “In Asia offline gambling is viewed very much as an engaging,

social pursuit and the success of TLC88 has been to bring that sense of

sharing and fun to the internet. With the slogan “Healthy Gaming Starts Here”

has created its own supporter base through the years. We believe that our knowledge of developing fun,

interactive and engaging platforms will provide Sunderland’s

international fan base with an exciting, new gaming experience.” offers people across Asia the opportunity to bet in play on

Barclays Premier League football as well as online casinos and gaming.

Ends is a leading creative online gaming website in Asia.’s

creative capabilities combined with extensive knowledge of and

experiences in the online games market enable it to frequently and

promptly introduce popular games to cater changing customer preferences

and market trends.

Speaking about the new partnership, Sunderland AFC’s international

marketing director Mike Farnan commented: “This is the first partnership

that the club has signed in Asia and one that will help the growth of

Sunderland AFC on an international level

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