Bet-at-home stopped masturbating long enough to respond that the ad was indeed generated by their Malta office but wasnt intended for a UK audience.
The affiliate deleted the tweet after being notified of its wider than expected reach and promised to take greater care in future, although he noted that the promoted match was a Europe-wide event. The tweet, which was promoting a Liverpool FC Europa League match, directed UK punters to the UK version of Bet-at-home.com. The ASA ordered Bet-at-home to be more socially responsible in future. The promo promised a No Lose Month Throughout January and the ability to Play Risk Free throughout January with 100% Cashback on Net Losses.
The promo went on to specify that certain terms applied, including limiting the promo to a selected number of games on selected days, while capping the total net losses at 10 or 20 and requiring the refunded sums to be wagered at least once before withdrawals were permitted.
On Tuesday, the UK Advertising Standards Authority publicly rebuked the Malta-licensed Bet-at-home, a subsidiary of French online betting operator BetClic Everest, over a racy tweet by a Bet-at-home affiliate. While the ASA acknowledged that Sky Vegas had listed the offers limitations, it nonetheless determined that the limitations contradicted, rather than clarified, the offers headline claims.
The tweet, which was posted last November by Croatia-based affiliate BetPromotions4U, featured a close-up photo of a woman in the process of pulling her trousers down.
The ASA called bullshit, noting that the tweet was written in English, referenced an English team playing a match in England and contained zero references to non-English subjects, such as foreign currencies. The ASA ordered Sky Vegas to be more upfront in future ads. Emblazoned on the womans knickers was the phrase: If you can read this its your lucky day.
The ASA felt the ad breached CAP Code prohibitions against linking gambling activity with sexual success. The ASA also took issue with a no lose promo on the website of Sky Vegas, the online casino division of UK operator Sky Betting & Gaming.
The ASA received two complaints that accused Sky Vegas of misleading punters through the use of the phrases No Lose and Risk Free. .
Bet-at-home also said their Croatian affiliate hadnt acquired any UK customers and the link was geo-targeted, meaning any punter who clicked on the link in the tweet would be automatically directed to the Bet-at-home site in their home market.
April 13, 2016
The UKs advertising watchdog has rapped the knuckles of online betting operator Bet-at-home for linking gambling with sexual success